Be it a newbie blogger or a professional blogger ‘Keyword Optimization’ is important to grow the online business.
Keyword Optimization is well-known as ‘keyword research’ in the digital world. But, somehow I find it a bit different from keyword research.
Keyword optimization is a process where you find Easy-to-rank keywords and then optimize A web page (article) on it to get your blog rank on the first page of Google- Or Any Other Search Engine.
If you’re targeting the right & potential keywords then you’re on the right path. Keyword optimization gives you following advantages-
- Targeted Traffic– A keyword optimized article drives high-quality traffic and this helps you to gain potential customers.
- More Engagement– A blog/website with high-quality traffic has more engagement.
- Understand Audience- Keyword optimization helps you to understand the user behavior. What I mean is that you can understand what your audience/customers are looking for.
- Increase In Search Engine traffic– This point is the overall conclusion of all the points mentioned above i.e If you do keyword research in an educated way and then optimize that keyword for search engine then, it is quite obvious that your blog will get more organic traffic.
2 Things that Keyword Optimization Includes:
- Proper Keyword Research.
- Writing SEO optimized article on that keyword.
Let me break down these two points briefly so, that you could understand how to do keyword optimization for increasing your blog|website traffic by 3x times.
PS- I’m using long tail pro for keyword research since it’s the perfect SEO tool to get the best possible results.
1) Finding The Low Competition Keywords- The Hanging Fruits
The very first thing comes is keyword research. If you’re a newbie blogger and working on a recently launched blog then, you should focus on the keywords that get good traffic but at the same time those keywords should have low competition.
The low competition keywords are like low-hanging fruits that can be achieved with little & fewer efforts. These Keywords are easy to rank.
Practical: Keyword Research’s Example.
1-Pick up your main keyword and then plug-in it into the long tail pro to know if that keyword is worth going after or not.
-Here I’m taking ‘Mailchimp Review‘ as a keyword example.
2- Now, you ‘ll receive the keywords related to your keyword. In my case, I got a number of results. But, I’ve got two genuine keywords.
-MailChimp review & Mailchimp reviews (Not the ”S”)
3- Now you’ve to check how much traffic your keyword gets. It’ll tell you the worthiness of your keyword.
Here in my case ‘Mailchimp review’ has 1800+ monthly searches. And Mailchimp reviews has got only 750+ monthly searches only.
(Tip- If you’re a new blogger then you should target the keyword with global search 1000+ and local search 500+)
4- From the research, it is obvious that it is worth going with MailChimp review than MailChimp Reviews. Since, it has got more potential.
Wait| The keyword research is not over yet.
5. Now, you’ve to check the competitiveness of your keyword. In Longtail pro’s platinum version, you get the feature to check keyword competition. Just click on it to check the competitiveness of your keyword
What is keyword Competition? (In case you don’t know)
Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. It varies from 1 to 100. Lesser is the better.
Coming back to the point. If the keyword has competition under 40 then you can target that keyword. In case, it has more than 40 then, it is not worth going after that keyword. Since your blog is new and don’t have any authority.
In my case, Mailchimp has got ’37’ competition. For me it is worth going after 🙂
We are done with the keyword research. Now, we have to optimize that keyword for the search-engine. So that google can understand what we are actually writing about and this will eventually help us to rank.
Keyword Optimization: Learn Exclusive SEO Tips
Keyword optimization is the part of writing SEO healthy articles. You’ve to implement your main keyword & LSI Keywords (Latent-semantic-Keywords) i.e synonym keyword in your article. So, let’s get started…. 🙂
Your target keyword i.e main keyword must be included in the title tag i.e in the article’s headline. According to a research (I don’t remember the source) the main keyword near to the start of the title tag ranks higher.
Here is an example from my query ‘orange juice calories’. The first title tag for ‘calorie king’ is more compelling from the perspective of fulfilling the searcher’s intent. Therefore, it is ranking at the first position beating itself another article on the same keyword.ce
This is by far the best example since we can’t assume that one site could be of better PA, DA & Authority that’s why that web-page is ranking at first position- I hope you got me.
I, Myself always try to keep the ‘targeted keyword’ in the beginning of the title. Here is the example of it.
Marketing Sherpa found that short URLs get more clicks than the longer one. They attract around 2.5x more clicks.
Therefore, it’s a good practice to keep the URL short & add the main keywords only. Brian Dean has been doing the same thing & suggests his readers to do the same thing.
I, myself add the main keyword in the permalink. It has been working great for me especially on social media like twitter.
Here is an example from my recent update ‘viral content model‘.
3-Keywords in the body:
It should not surprise you, Am I right?
Yeah! I think, I’m.
This is the basic fundamental to write a blog post. You should add your main keyword and secondary keywords (Well known as LSI keywords) within the body/post so that Google can understand what your article is all about.
You should not overuse them in the body. As it will annoy the readers to read the same thing over and over again and at the same time your blog will get penalized after the updates in Google’s algorithms. Since, overusing the keyword is known as keyword stuffing.
The keyword density around 1-3% is ideal for an article. you can check it with the help of ‘All in one SEO plugin by Yoast‘
Headings and why you should use them?
The headlines still play a crucial role in the blog post ranking. Moreover, it gives better user experience to the audience which is necessary. You should target your main keyword in the headline tags (h2, h2, h3). H1 tag is used for the post title by itself so, keep in mind that in the body always start with h2 tag.
Moreover, Moz studied that use of relevant keywords in the headings helps to rank better.
5-Images and image alt attributes
Having targeted keyword in the image’s title and alt text will help you to boost up your ranking in search engine especially, through Images section.
Since google bots can’t read an image, therefore, you should give a right title/name to the image with keyword rich alt text. I’ve attached a screenshot below that will help you to understand what I’m talking about.
It might not a search engine ranking factor. But including your keywords along with nice lines will help you to increase the CTR and if that happens your ranking will definitely start improving. So, we can say, Indirectly it has a relation with the ranking factor.
Harsh Agarwal always says: Think Meta- Description as a sales copy for your blog posts- ”Rest you should be intelligent enough to implement this saying” 🙂
Conclusion– So, this is all about Keyword optimization. Fortunately, I’ve covered all the basics. Now, it’s up to you that how you implement this guide.
Keyword optimization= Keyword Research + targeting the keywords within post.
If your web-pages are the lack of keywords optimization then ranking in Google will remain a dream for you.
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